World Chess Championship to have title sponsor for the first time next year
26/12/2020 - Generally when we think about a magnum opus event of a particular sport, a title sponsor is almost always associated with it. Be it FIFA, ICC, F1 or any other sporting event, the association of Pepsi, Coca-Cola, Redbull, Samsung, Adidas, Reebok, Puma, Castrol and various other brand with such sporting events have almost become synonymous to the sports fans and followers. FIDE for the first time is open to the idea of having a title sponsor for next year's World Championship. If the last nine months of the online chess boom has taught us anything, then a title sponsorship for FIDE World Championship is definitely going to be a right step in the forward direction. Photo: Nicky J Sims/Getty Images for Kaspersky Lab